PH
Paul Hewitt is a london-based
executive creative director + writer.
Currently
Global Head of Creative, ECD at Deliveroo & award-winning theatre and film writer.
Press
- “Go slow” / Creative Review
- “Bizarre binaries” / D&AD
- Deliveroo brand identity / The Drum
- In-house agency advantages / IPA
Selected clients: Deliveroo, Google, YouTube, Pinterest, HBO, Netflix, Sky, Virgin, Yotel, Brainloop, Benefex, Waitrose, Universal, NATS, Yotel, Motability, Le Creuset, Microsoft, Motorola, Institute of Directors.
Judging: Campaign Global Agency of the Year 2024, Creative Circle Awards 2024, Creative Review Annual 2024, D&AD Awards 2023, D&AD Shift 2023, DMA Awards 2022, Inside Out Awards 2020.
Advisory: Trustee, Mayflower Studios.
Agent: Michael Stannard at Treviem.
CV: Creative Director, Google (2017-2022); Freelance (2016-2018); Head of Content, Karmarama (2015-2016); Head of Innovation, CDD (2014-2015).
“Paul has delivered some of our most impactful work and pushes the boundaries of creativity to deliver thought-provoking effective campaigns. Paul's superpower is undoubtedly his creative thinking. He has phenomenal creative judgement and a unique talent in crafting stories.”
- Nishma Robb, Google.
Deliveroo Creative / Deliveroo
Leadership
Leadership of Deliveroo’s global in-house creative agency. We deliver over 75 briefs per quarter for 10 markets around the world from the UK to Hong Kong. We recently launched a new global brand identity and the ‘It’s All On Your Doorstep’ campaign. Other highlights include rebranding Deliveroo HOP and Deliveroo Plus, as well as delivering major campaigns in the UAE, Kuwait, France and Hong Kong. Over nearly 2 years, I've built up a beautiful team of creatives that delivers work that works.Brand identity / Deliveroo
Brand Identity
After 10 years of Deliveroo and expotenital growth all over the world, the Deliveroo brand world had become fragmented. This was our chance to redefine Deliveroo for now in response to our new brand positioning to connect people, businesses and communities through a shared love of food. 8 months and 42 stakeholders later, we created something we could all be proud of. Read more about the process in The Drum and Creative Review.HOP rebrand / Deliveroo
Brand identity and campaign
Since its launch in 2021, Deliveroo HOP has experienced strong growth and is now delivering to approximately to 20,000 customers a day in Central London, Paris and Milan. Deliveroo Creative collaborated with Otherway to launch a new visual identity - and evolve their brand positioning, branding and customer experience design across every consumer touchpoint and channel.
UKI Exclusives / Deliveroo
Campaign
Insight. Customers think our exclusive partners are on other platforms.
Challenge. How can we show off the love our customers have for their (and our) favourite restaurants?
Idea. Hand the mic to our most excited customers through the reviews they write on the platform everyday - in all their messy, hilarious glory.
Plus launch / Deliveroo
Brand identity and campaign
After our masterbrand relaunch, we were tasked with created a complimentary identity for Deliveroo’s loyalty programme, Deliveroo Plus. We wanted to make it Deliveroo, but more, more, more. Or, as I described, Deliveroo after a couple of margaritas. The identity alongside a major campaign will launch later in 2024. Dear Local / Google
Campaign
Insight. With the pandemic raging through the UK, the public looked for ways to help with a huge surge in searches for 'local business'. Small businesses have been hardest hit by the COVID crisis.
Challenge. How can Google help consumers to support their local small businesses?
Idea. #DearLocal: Love letters to local businesses - a major ad and social campaign.
Ally-Complete / Google
Social and Branded Content
Insight. The more we learn, the closer we get. Sometimes, it’s easier to ask questions and learn using Google.
Challenge. How can we take the core message from our ATL campaign and make it work on social? And how can we bring a lighter, more personal view on allyship and understanding?
Idea. A new take on Wired’s famous Auto-Complete interviews.
Results. 5.5M views, 3.07 avg watch time. 14pp lift in positive brand perception.Saved by the Search / Google
Social and Branded Content
Challenge. How do we bring humour to Google?
Idea. A game show where we challenge celebrities to do ridiculously difficult things. The twist? They only have 3 Google Searches. Let the chaos commence.This is my YouTube / YouTube
Social and Branded Content
Insight. Advertisers don’t take YouTube seriously and think YouTube is just cat videos and teen vloggers
Challenge. How can we convince advertisers that YouTube is the place where UK audiences go to watch the content they love?
Idea. Desert Island Discs, but with YouTube videos
Exec Summit / Google
Experience
Insight. CMOs are nervous about Google's size and intentions.
Challenge. How can we make CMOs fall in love with Google and strengthen our relationships with brands and agencies?
Idea. A closed door leadership forum of CMOs and CEOs helping them navigate the world around them, push for industry change and have open debates and discussions.
Black Pound Day / Google
Brand Partnership
Insight. Covid-19 has exposed gross economic equality. You can't have racial equality until there's economic equality.
Challenge. How can Google help to drive awareness of the movement to support black British businesses + help black British businesses by providing tools, training, mentoring and financial support?
Idea. A formal partnership with Black Pound Day, kicking off with a TimeOut takeover celebrating London's Black owned businesses. @GoogleUK / Google
Social
Insight. Google modus operandi is campaigns, campaigns, campaigns. More fireworks than bonfire.
Challenge. How can we keep the brand visible all year round and become a more beloved UK brand?
Idea. To re-look at our social media estate across Twitter, YouTube and Instagram.
Results. 1.15M+ reach YoY and +226% in engagement YoY© 2023 pjwhewitt@gmail.comEmail LinkedIn